Slowly but steady our bare legs and arms are replaced by long jeans and fine knitwear. It will only take a few weeks until we all will be wearing our woollen sweaters. You’re probably spending time on collecting the perfect autumn/winter collection. But how do you make sure to fill your collection with the right things? We’ll give you 5 tips to increase your revenue with a successful autumn/winter collection.
Tip 1: Catch all eyes on your collection with good presentation
A collection should be filled with the most pretty items out there, but what’s just as important as the product in your store, is the presentation of your jewellery. Make sure your collection looks great with for example our jewellery displays in wooden and beige shades. Your jewellery will look so much better on these and it creates a warm, organized autumn atmosphere in your store. Use our newest jewellery cards for the presentation and for packaging your jewellery. This way your customers will have to return! Jewellery cards are not the only option for packing your jewellery. You can also present your earrings in a wish bottle, this is the cutest! Do you have an online store? This rule also applies for you, product photography and atmospherics images are the most important when selling jewellery or another product online.
Tip 2: a varied and outstanding collection
The most important thing: all your customers should be able to find something they like, without losing your own style/trading mark. We also would like to advise you to design something you normally wouldn’t do, we like to think outside the box! When adding something different to your collection your customers will definitely notice and in the end we all love to see new products and inspiration. Besides some out of the box eyecatchers, make sure to have some minimalist jewellery in your collection, almost everyone loves it. Winning!
Tip 3: keep a close eye on the latest trends
Make sure your collection is filled with the most trendy items! To make jewellery matching with the latest trends, you have to make sure how to recognize them. You could do this by reading magazines or follow multiple influencers on social media. You can also just as easily read our new blog, in which we highlight the latest jewellery trends of autumn/winter 2018-2019! Our favourites for this season are definitely the handmade or ready-made statement earrings (stay tuned…), layered necklaces of stainless steel and DQ European metal and the natural influences trend like animal prints and feathers!
Tip 4: Let your customers personalise their new jewellery
Personal jewellery is always nice for yourself or as a present. ImpressArt is a great addition to your collection.Do you customers see something they love? Give them the opportunity to personalise the jewellery piece with a name, letter or date. This gives your products some extra emotional value! This way your customers will be prepared to pay extra!
Tip 5: Take a look at the statistics
To make your collection a success you have to know what your customers want. Keep a close eye on the bestsellers of the previous season. Were jewellery with warm colours a hot item last winter and was the bestseller of last summer a minimalist bracelet? Were your stainless steel bracelets out of stock before you know it? Use this information while collecting your autumn/winter collection. If you know what your customers want, your collection can’t be anything else then a huge success!
Are you ready to take your autumn/winter collection to the next level? Shop all our newest trend items here
