10 TIPS TO KEEP YOUR JEWELLERY BEAUTIFUL

1. Avoid contact with water. Don’t shower or swim with your jewellery on. Soap residue, chlorine, and salt can build up and cause discolouration.
   
   

2. Stay away from perfume and cream. Don't let your jewellery come into direct contact with soap, perfume, makeup, body lotion, or hair spray.
   
   

3. Sweating. Remove your jewellery before doing heavy work or an intense workout. Sweat can damage it, and you might lose it.
   
   

4. Take your jewellery off before sleeping. Wearing jewellery overnight causes faster wear and increases the risk of breakage
   
   

5. Store properly: Store your jewellery in a dark, dry place, such as an organza bag or a jewellery box.
   
   

6. Reduce the risk of tangles. Fasten necklaces, bracelets, and other items before storing them to prevent knots.
   
   

7. Put jewellery on last. Wear your jewellery last when getting dressed to avoid snagging.
   
   

8. Avoid big pressure. Avoid putting too much pressure on elastic bracelets. Put them on carefully so that the stretch stays well in the jewellery.
   
   

9. Be careful with chemicals. Remove your jewellery if you use cleaning products or chemicals, and don’t wear it while cleaning.
   
   

10. Watch out for sunlight and sunbeds. Avoid exposing your jewellery to strong sunlight or tanning beds – this can cause fading or discolouration.

Besides being super helpful for your jewellery, both for personal use and for keeping the jewellery and jewellery findings you sell in top condition, these tips are also a perfect conversation starter with your customers. Do you have a physical store? Use these great tips as an opening to start a conversation. By sharing these care tips with your customers, you show that you offer quality and believe in your product.

Furthermore, you build trust with your customers by giving them the tools to enjoy their purchase for as long as possible. Even if not every customer follows the advice, they will always appreciate receiving extra information with their purchase. By sharing this information, you might even sell a more expensive item, as your customer might not have been aware of the quality of certain cheaper metals that could tarnish more quickly. This could lead them to choose Designer Quality metals or stainless steel instead. Share your knowledge with your customers!

At Beads Wholesale Online, we've created a handy card to give to your customers in-store or to include with your online orders. This card can be ordered on our website, which provides a helpful overview of all the abovementioned tips. Use this card when you're talking to your customers by picking it up and using it as a point of discussion. Then, give this card to your customers as standard, or at least to those interested. Every customer appreciates a free extra, especially on this topic, which is helpful for everyone! Order the jewellery care cards here -->

Good luck!