Valentine's Day inspiration
On the 14th of February, we celebrate the day of love. In these unusual times, this is ‘the’ moment to let family, friends and lovers know that you are thinking about them. We take you through the current trends, in order to update your collection for Valentine’s Day.
Because of the lockdown, people are becoming more creative and are starting to make their own creations at home. Creating your own jewellery has become a big trend. To make personal jewellery contributes to the value of the jewellery.
Personal jewellery is promptly created with the help of initial and horoscope beads and charms. With the letter beads you can create a quote, name or specific text. An initial or horoscope charm is a lovely present, as the customers can choose the type of jewellery with the initial or horoscope from his or her loved one.
Another item with which you can create personal jewellery is our C.U.S jewellery collection. Every ribbon or necklace of C.U.S can be completely personalised to your style. It is possible to sell the C.U.S ready made jewellery. However, it is also possible to let the client compose his or her own jewellery. Find more about C.U.S.
The Birth Flower charms of stainless steel, can of course not be missed in the list. The birth month charms are currently a big success. Each month has a birth flower, with characteristics that say something about the person. The charms can be wrapped in a beautiful gift box with a matching card of the Birth Flower.
Finally, the mix & match key hanger collection is an absolute must-have for your assortment. The key hangers are easy to makeand can be composed personally. Every item is engraved with a fun quote or symbol, for example; ‘You are special to me’ a heart and much more.
Love is extra important in these unusual times.Physically there is a lot of distance and because of this reason, it is nice to spread the love symbolically. We have noticed a rapid increase in the sales of hearts in comparison with for example stars.
Take a look at our Valentine’s article group. In this group you can find beads, charms and ready made jewellery for Valentine’s Day and initial charms. Within this group, a lot of articles with hearts are offered, which matches perfectly with Valentine’s Day. The beautiful heart-shaped beads, charms and connectors are fun to sell separately, but can easily be transformed into fantastic and trendy jewellery.
Another trend that we have signalled is the trend with natural materials. Due to the lockdown, we are brought back to ‘the basics’. Natural materials are falling perfectly in place with this trend.
We are offering a broad collection of natural stone beads (and charms). Another fun natural material product to work with is the freshwater pearl. These unique beads have a beautiful shine and give a luxurious appearance to a piece of jewellery.
Lately, we are seeing a lot of necklaces and earrings on the catwalk. This is because a lot of people are working from home and therefore, are communicating a lot via video calls and online meetings, mainly our face and neck are presented on the screens. This is also contributing to the popularity of necklaces and earrings.
For an optimal assortment, we advise you to take a look at our stainless steel group. Here you can find; lobster clasps, jump rings, charms, trendy connectors and earring findings.
Currently, it is a bit difficult to hand over a present in person. Therefore, a lot of attention is paid to gift wrapping.
Beautiful jewellery belongs in an appealing gift-wrapping or on a jewellery card. Take a look at the packing material for jewellery, among which the stunning Jewellery bags, but also jewellery (gift) boxes. Finally, there is also an original possibility to present your jewellery in a wish bottle with cork. Surprise your customers with a beautifully wrapped present.
People spend more time online on their social media channels. Due to the closure of stores, there is more need for online advice to inspire. As online wholesale we noticed that our DIY videos have been viewed more than ever before.
Here there is a possibility for you as an entrepreneur to respond to this. By means of photos, videos or by posting stories online on your social media channels. For example, inform your customers about the new collection that is about to launch and present simple DIYs so they are aware of how to create the jewellery themselves. Hereby, you develop a stronger relationship with your customers and you can inspire others in a different way.
We hope we have inspired you and that the tips are useful!
Let’s make it a lovely day together!